Hokkaido Souvenir Sweets:
Our Picks

From treats to hand out at work to sweets to share with family and frozen cakes by mail order, this guide helps you choose Hokkaido sweets by who you're giving them to and the occasion.

* This page contains affiliate advertising (Rakuten Ichiba). The 「楽天市場で見る」 buttons mean "View on Rakuten Ichiba" and open pages in Japanese.

Start with the occasion

If you're unsure, two questions narrow it down: how many people are you giving to, and will you carry the sweets home or have them delivered?

Room-temperature sweets at a glance

Sweets that are easy to carry home at room temperature. Use this as a guide to group size and purpose.

ItemIndividually wrappedPiecesBest for
Marusei Butter Sandwich Yes 5 Classic, formal gifts
Shiroi Koibito White Yes 12 Office, classic
Tokachi Nisshi Yes 21 Office, assortment
Shiroi Black Thunder Yes 16 Handing out
Pink Black Thunder Yes 10 Handing out
Tokachi Chocolate Yes 20 Handing out
Toukibi Choco Caramel Yes 10 Office, local flavor
Shimaenaga no Kimochi Yes 9 Cute souvenir
Strawberry Chocolate White No 130g Family, yourself
Vitamin Castella See product page 12 Family, local taste
Yubari Melon Pure Jelly Yes 3 Small groups, yourself
Jaga Pokkuru Yes (small bags) 6 / 10 People who don't like sweets

* Piece counts are for the items shown here; other shops may sell other sizes. Toukibi Choco is shipped chilled in summer.

The classics: safe picks when in doubt

Sweets that most people in Japan know by name. A good choice when you don't know the recipient's taste, or as a gift for someone senior.

Marusei Butter Sandwich

Rokkatei (Obihiro)

Japanese name: マルセイバターサンド

  • Room temperature
  • Individually wrapped
  • 5 pieces

Biscuits sandwiching a butter cream mixed with white chocolate and raisins. The moist biscuit and rich cream make it one of Hokkaido's signature souvenirs.

Why we like it
  • So well known it needs no explanation
  • Each piece is individually wrapped, so it's easy to share
Good for
Family, close friends, or a gift for someone senior
Check before you buy
Because it contains cream, it keeps for a shorter time than baked cookies. If you plan to give it on a set date, check the best-before date on the product page.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Shiroi Koibito White

Ishiya (Sapporo)

Japanese name: 白い恋人

  • Room temperature
  • Individually wrapped
  • 12 pieces

Light, crisp langue de chat cookies with white chocolate in between. Often the first name people mention for Hokkaido souvenirs.

Why we like it
  • Each cookie is individually wrapped, easy to hand out at work
  • Light texture that suits all ages
Good for
Coworkers, friends, and first-time Hokkaido souvenir buyers
Check before you buy
For a large group, check the product page for sets with more pieces.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Tokachi Nisshi

Rokkatei (Obihiro)

Japanese name: 十勝日誌

  • Room temperature
  • Individually wrapped
  • 21 pieces
  • Assortment

An assortment box of Rokkatei sweets, including butter sandwiches, caramels, butter cake, biscuits and cookies. You can enjoy a little of many flavors.

Why we like it
  • Several kinds in one box, fun to choose from
  • Plenty of pieces for a large group
Good for
A bigger gift for the office, or family gatherings
Check before you buy
The box is fairly large, so having it delivered may be easier than carrying it during your trip.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Easy to hand out: sweets for coworkers and groups

When giving to a large group, three things matter: individual wrapping, the number of pieces, and whether it can be carried at room temperature.

Shiroi Black Thunder

Yuraku Seika

Japanese name: 白いブラックサンダー

  • Room temperature
  • Individually wrapped
  • 16 packs
  • Hokkaido only

A white chocolate version of Black Thunder, the crunchy chocolate bar popular across Japan. Sold only in Hokkaido.

Why we like it
  • A Hokkaido-only version of a snack everyone knows, so it starts conversations
  • 16 packs, enough for a large office
Good for
Anyone looking for a casual souvenir to hand out
Check before you buy
It's a chocolate snack, so keep it away from heat in summer.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Pink Black Thunder

Yuraku Seika

Japanese name: ピンクなブラックサンダー

  • Room temperature
  • Individually wrapped
  • 10 packs
  • Hokkaido only

A pink Black Thunder made with strawberry-flavored chocolate. Also sold only in Hokkaido.

Why we like it
  • Cute look, and fun to hand out together with the white version
  • Individually wrapped and easy to share
Good for
Small offices or groups of friends
Check before you buy
With 10 packs, buy several boxes or pair it with the white version for a larger group.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Tokachi Chocolate

Japanese name: 十勝チョコレート

  • Room temperature
  • Individually wrapped
  • 20 pieces

An assortment of individually wrapped chocolates. With 20 pieces, it works well as a souvenir to hand out.

Why we like it
  • Plenty of pieces, so one box covers a big group
  • The Tokachi name gives it a Hokkaido feel
Good for
Offices or clubs of around 20 people
Check before you buy
It's chocolate, so take care when carrying it in summer.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Toukibi Choco Caramel

HORI (Sunagawa)

Japanese name: とうきびチョコ キャラメル

  • Individually wrapped
  • 10 sticks
  • Chilled delivery in summer

Sticks of puffed Hokkaido corn (toukibi) held together with caramel-flavored chocolate. Light and crunchy.

Why we like it
  • Hokkaido corn makes a good talking point
  • The stick shape is easy to eat
Good for
Anyone looking for something distinctly Hokkaido beyond the classics
Check before you buy
It is shipped chilled in summer. Store it in a cool place after delivery.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Hokkaido Shimaenaga no Kimochi

Japanese name: 北海道シマエナガのきもち

  • Room temperature
  • Individually wrapped
  • 9 pieces

Sweets themed on the shimaenaga, a small, round white bird that lives in Hokkaido. The cute packaging is the main appeal.

Why we like it
  • Cute look that tends to delight
  • Individually wrapped for small groups
Good for
Anyone who wants a cute souvenir, and for children or friends
Check before you buy
With 9 pieces, pair it with another item for a large office.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

For family or yourself: tastes of Hokkaido

Sweets to savor rather than hand out. For your family, or as a treat to remember your trip.

Strawberry Chocolate White

Rokkatei

Japanese name: ストロベリーチョコ ホワイト

  • Room temperature
  • 130 g

Whole freeze-dried strawberries coated in white chocolate. The sweet-tart berry pairs nicely with the chocolate.

Why we like it
  • Easy to snack on, and hard to stop at one
  • A pretty look that suits a family gift
Good for
Family, or a treat for yourself
Check before you buy
The pieces inside the box are not individually wrapped, so it doesn't suit handing out at work.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Vitamin Castella

Takahashi Seika

Japanese name: ビタミンカステーラ

  • Room temperature
  • 12 bars
  • Hokkaido only

A simple baked sweet sold only in Hokkaido, with a nostalgic sweetness. Ideal if you want to try a local favorite.

Why we like it
  • A local treat, different from the tourist classics
  • 12 bars, easy to share with family
Good for
Anyone curious about local Hokkaido flavors, and for family
Check before you buy
Check the product page for packaging and shelf life.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Yubari Melon Pure Jelly

HORI

Japanese name: 夕張メロンピュアゼリー

  • 3 pieces
  • Jelly

Fruit jelly made with Hokkaido's Yubari melon. A refreshing alternative to cookies and chocolate.

Why we like it
  • Can be served chilled, nice in hot weather
  • An option beyond chocolate and baked sweets
Good for
Small families, or yourself
Check before you buy
With 3 pieces, it suits a small group rather than handing out.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

If someone doesn't like sweets

Sweet souvenirs tend to dominate. If someone in the group doesn't like sweets, it helps to have one savory option too.

Jaga Pokkuru

Calbee

Japanese name: じゃがポックル

  • Room temperature
  • Small bags
  • 6 or 10 bags

Potato snack sticks made with Hokkaido potatoes. Not sweet, but a classic and popular Hokkaido souvenir.

Why we like it
  • A gift for people who don't like sweets
  • Small bags that are easy to hand out at work
Good for
Anyone who wants to give it alongside sweet treats
Check before you buy
It comes in 6-bag and 10-bag boxes, so choose by the number of people.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Delivered frozen or chilled: Hokkaido sweets by mail order

Cakes and puddings are hard to carry home from a trip. Ordering online lets them be delivered frozen or chilled. Note that Rakuten Ichiba generally delivers only to addresses within Japan.

"Kita no Gochiso Nama" Butter Cheese Sandwich

Ferme La Terre Biei

Japanese name: バターチーズサンド

  • Frozen
  • 6 pieces

Sandwich sweets from a pastry maker in Biei: sablé cookies filled with a butter and cheese cream.

Why we like it
  • A cheese flavor, different from the classic butter sandwich
  • 6 pieces, a nice amount for a gift
Good for
Anyone gifting mail-order sweets, and cheese lovers
Check before you buy
Shipped frozen. Follow the product page for thawing and serving.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Omocchi-zu

Warakudo

Japanese name: おもっちーず

  • Frozen
  • 6 pieces

A chewy sweet that combines mochi and cheesecake.

Why we like it
  • A Japanese and Western fusion you rarely see elsewhere
  • A unique texture worth talking about
Good for
Anyone who enjoys unusual sweets, and for family
Check before you buy
Shipped frozen. Check the thawing directions on the product page.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Basque Cheesecake (No. 4 size, set of 2)

Mireika

Japanese name: バスクチーズケーキ

  • Frozen
  • Whole cake
  • Set of 2

A Basque cheesecake made with Hokkaido cream cheese, with a deeply browned top and a smooth center.

Why we like it
  • Whole size to cut and share with family
  • A set of 2, so one can be a gift
Good for
A mail-order treat for the family
Check before you buy
Shipped frozen. Make sure your freezer has room for two cakes.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Rare Cheesecake & Aka-Renga Chocolat

Fromage Orchestra

Japanese name: フロマージュオーケストラ

  • Assortment

A sweets set that combines a rare (no-bake) cheesecake with the chocolate cake "Aka-Renga Chocolat".

Why we like it
  • Two flavors: cheese and chocolate
  • Packaged as a set, easy to give
Good for
Anyone looking for a sweets gift
Check before you buy
Check the set contents and delivery method on the product page before buying.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Tokachi Catalana Plain

Hanabatake Farm

Japanese name: 十勝カタラーナ

  • Frozen
  • 260 g

A dessert similar to a baked pudding, with a caramelized top and rich cream.

Why we like it
  • Likely to please pudding lovers
  • A size to slice and share with family
Good for
For home, or to send to family
Check before you buy
Shipped frozen. Follow the product page for serving.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Sapporo Catalana Variety Gift

Japanese name: 札幌カタラーナ

  • Frozen
  • Gift set

A gift set of Sapporo Catalana that lets you compare several flavors.

Why we like it
  • A gift-ready set
  • Several flavors to enjoy
Good for
Anyone who wants to give catalana as a gift
Check before you buy
Shipped frozen. Check the set contents on the product page.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Pudding Zanmai (3 kinds, 6 pieces)

Bocca

Japanese name: プリン三昧

  • 6 pieces
  • 3 kinds

A pudding set with three kinds: the "white pudding" wrapped in a balloon, salted caramel, and crème brûlée.

Why we like it
  • Compare three flavors
  • The balloon-wrapped white pudding is fun to open
Good for
A gift for pudding-loving family or friends
Check before you buy
Check the delivery method and best-before date on the product page.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Natural Egg Pudding (6 pieces)

Mashle, a natural-ingredient sweets workshop

Japanese name: 自然卵プリン

  • 6 pieces

A 6-piece pudding set in your choice of caramelized pudding or chocolate custard pudding, from a workshop that is particular about ingredients.

Why we like it
  • For those who want a carefully made pudding
  • 6 pieces for family or a small get-together
Good for
Family, or a gift when visiting someone
Check before you buy
It needs refrigeration. Put it in the fridge as soon as it arrives.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Two Kinds of Brûlée (set of 6)

Recommended by Chef Mikuni

Japanese name: 2種のブリュレ

  • Frozen
  • 6 pieces
  • 2 kinds

A set of crème brûlée and milk brûlée made with Hokkaido ingredients.

Why we like it
  • Feels a little special as a gift
  • Two flavors to enjoy
Good for
A thank-you gift for someone who has helped you
Check before you buy
Shipped frozen. Check the thawing directions on the product page.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Mashle-ru Fruit (roll cake)

Mashle, a natural-ingredient sweets workshop

Japanese name: ましゅれーるフルーツ

  • Roll cake

A roll cake filled with fruit. Choose a plain or chocolate sponge.

Why we like it
  • Slice it and share with the whole family
  • Choose the sponge you like
Good for
Family gatherings, or tea time at home
Check before you buy
It contains fresh cream. Store it as the product page directs and eat it soon.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

Fresh Cream Daifuku (4 flavors)

Kakashi (Hakodate)

Japanese name: 生クリーム大福

  • Japanese sweet
  • 12 or 20 pieces
  • 4 flavors

Daifuku (soft mochi) filled with fresh cream, from a Japanese sweets shop in Hakodate. Four flavors to compare: matcha, black sesame, sweet red bean, and black tea.

Why we like it
  • A Japanese-style option among mostly Western-style Hokkaido sweets
  • Choose 12 or 20 pieces by group size
Good for
Fans of Japanese sweets, and family gatherings
Check before you buy
It contains fresh cream. Check delivery and storage on the product page.

Prices vary by shop. Rakuten Ichiba generally delivers to addresses in Japan only. Check the latest price and shipping on Rakuten Ichiba.

FAQ

Q. Which sweets are best for handing out at work?

A. Individually wrapped sweets with many pieces are easiest to hand out. Among the items on this page, Shiroi Black Thunder (16 packs), Tokachi Chocolate (20 pieces) and Tokachi Nisshi (21 pieces) suit large groups. Choosing a few more than the number of people is a safe bet.

Q. Can I take frozen or chilled sweets home from my trip?

A. Keeping them cold on a long journey is difficult, so this page presents them as mail-order items. Rakuten Ichiba generally delivers only within Japan. If you buy them in a shop, ask the shop about cold packs and how long they can be carried. If you are taking food out of Japan, also check your home country's import rules.

Q. How long do they keep?

A. It depends on the item, when it was made, and the shop. If you plan to give it on a set date, check the best-before date on the product page before buying. Sweets with cream tend to keep for a shorter time than baked sweets or chocolate.

Q. Why are prices not listed on this page?

A. On Rakuten Ichiba, prices and shipping costs differ by shop and can change with sales. Check the latest price with each item's 「楽天市場で見る」 button.

Getting around Hokkaido? Try MUTO TAXI

For souvenir shopping at New Chitose Airport or around Sapporo, and for any travel around Hokkaido, our private charter taxi is available.

Visit MUTO TAXI (Hokkaido charter taxi)